The month of September opens with the first major Italian trade fair event after the outbreak of the pandemic: Il salone del Mobile.Milan .It will take place from 5 to 10 September in Fiera Milano Rho, open to the public and professionals in the sector.… Read More »The SuperSalone
The month of August is about to begin and immediately we think of the holidays, the lazy days under the umbrella, the trips and books that during the year we have set aside with the promise of reading them in a moment of calm. Although… Read More »DOES A COMPANY HAVE TO SUSPEND COMMUNICATION DURING HOLIDAY PERIODS?
The month of August is about to begin and immediately we think of the holidays, the lazy days under the umbrella, the trips and books that during the year we have set aside with the promise of reading them in a moment of calm. Although… Read More »DOES A COMPANY HAVE TO SUSPEND COMMUNICATION DURING HOLIDAY PERIODS?
The month of August is about to begin and immediately we think of the holidays, the lazy days under the umbrella, the trips and books that during the year we have set aside with the promise of reading them in a moment of calm. Although… Read More »DOES A COMPANY HAVE TO SUSPEND COMMUNICATION DURING HOLIDAY PERIODS?
The vast internet network has changed the perception of the product. All the information that can be found there makes the consumer already fully aware of what he wants and what the market offers, even before starting the purchase process.Now the advertising in which the… Read More »HOW EXPERIENTIAL MARKETING GIVES VALUE TO A BRAND
Test yourself NEVER AGAIN WITHOUT TECHNOLOGY The big question raging in marketing discussions and meetings to plan for the second half of this year is: what will events be like in the post-pandemic era? The statistics are positive and the infections are falling. A real… Read More »Hybrid event: what is it?
The twenty-first century has brought a lot of news. Before this “digital revolution” forced by the pandemic, we saw the advent of the internet and mobile phones. So in a few decades the world of communication has found itself upside down. In traditional marketing strategies,… Read More »DO YOU KNOW THE 5 RULES ABOUT DIGITAL MARKETING?
Do you know the black swan theory?It was written by Nicholas Taleb and explains how an unlikely event can have a strong impact on the course of the story. The observer remains disoriented, but rationalizes the incident as soon as the event ends.In history there… Read More »The 4 episodes of "The Black Swan"