The month of September opens with the first major Italian trade fair event after the outbreak of the pandemic: Il salone del Mobile.Milan .It will take place from 5 to 10 September in Fiera Milano Rho, open to the public and professionals in the sector.
How it is organized
The event has been christened "Supersalone" to represent the courage and passion of the best part of Italian entrepreneurship and creativity, but this is just one of the novelties to be discovered.
For the first time, in fact, the great design brands, young makers, international schools, the great icons of design, the greatest Italian chefs and many protagonists of the art and architecture sceneare exhibiting together.
All fittings have been designed to be reused or recycled.
The products of the best companies can also be viewed live, but booked or purchased only online. As anticipated, the list of novelties is long, but the one on which we prefer to focus is the new digital platform.
The introduction of digital
The organizers have decided to support the physical event with a digital support that was inaugurated on June 30th, it can be visited at: www.salonemilano.it. Its motto is: "The leading design voice, on air now"; it is not a simple site, but an alter ego of the traditional event we know.
This digital platform gives the possibility to keep the fair alive for all 365 days of next year. It will support the consultation of products and any purchases and will act as a bridge to contact the artists who exhibit.
Thanks to the advance of the inauguration of the platform, potential visitors have already been able to approach the event. They will be able to follow webinars during the event or participate in a "breakout room" reserved for customers and, finally, continue to consult the fair for the rest of the year. Thanks to the advent of digital the visitor is involved before, during and after the event. It is a complete immersion in the experience of the fair that accompanies the public on an endless journey.
The physical event also changes. There will be neither the classic 24 pavilions nor the division into stands, but vertical walls on which companies can offer their products and their storytelling.
Here are some sentences of the interviews made to exhibitors of particular relevance in the sector before the event. The interviews are readable in full on the platform salonemobile.it
Industry experts
Matteo Galimberti
(FLEXOFORM)
"…We have also changed the way we work. It is not necessary to take ten planes in three days to go to China, the result comes the same even with a conference call done well…."
Claudio Feltrin
(PRESIDENT FEDERLEGNOARREDO)
"…From today it is Salone all year round. Thanks to the digital platform, the most famous design fair in the world will remain 'open' 365 days. This is the main objective of a formula that has made the combination of physical and digital its strong point, a model capable of making school that allows companies to develop their business, maintaining direct and constant contact with customers …"
Marco Sabetta
(GENERAL MANAGER OF SALONE DEL MOBILE.MILANO)
"… The new digital platform marks an important change of pace for the Salone del Mobile.Milan and represents a sophisticated digital experience in which the keystone is precisely the mix between physical and online. A business tool for companies and a virtual collector of beauty, value and quality. A virtual place in which to share interpretations of the world of design and innovation in order to open our eyes to the future of the sector, nourishing it with visions and possibilities …."
Maria Porro
(PRESIDENT OF SALONE DEL MOBILE.MILANO)
"… Thanks to the new digital platform of the Salone del Mobile.Milan with a schedule of events, live streaming and dedicated content we will be able to involve even that part of the design community that will not be able to travel due to restrictions …"
What we saw
Our staff immediately took the opportunity to visit this great event. We tried to understand how much the digital elements have embellished an event of already so great value.
Egoitalian 
Poliform 
Kartell 
Round off
Digital events are functional and add value to physical ones. Our platform is ideal for conducting round tables with a unique and customizable graphical interface. It is suitable for new product launches, live events and streaming demonstrations.
Contact us for info.